Mitsuru Kobayashi

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Mitsuru Kobayashi (小林 満, Kobayashi Mitsuru) is the founder and CEO of GENIALÒIDE Inc., a graphic design studio located in Kagurazaka, Tokyo. Kobayashi has designed the covers for various short stories and art books by Hirohiko Araki, including Rohan au Louvre, HIROHIKO ARAKI WORKS, JoJonium and JOJOVELLER.[1]

History

After working for a graphic design and printing company in Osaka, Kobayashi moved to Tokyo where he worked as a designer for the editorial department of Shueisha's Weekly Shonen Jump.[2] In 1999, Kobayashi established GENI A LÒIDE, an independent graphic design studio focusing on designing covers for manga, art books and novels. The studio also focused on designing book bindings, magazines, advertisements, logos and various merchandise.[3]

Working as a designer, Mitsuru often gets to see Araki's artwork in person. In 2012, he was in charge of designing the cover for HIROHIKO ARAKI WORKS for the 25th Anniversary of the series. According to Mitsuru, he based the cover on Araki's signature colours, yellow, green, hot pink, orange, and lastly purple, which he calls "Araki Purple."[4] Mitsuru also used these colors when designing the cover for the hardcover release of The Lives of Eccentrics.[4]

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