LUMINE × JOJO

“

'Fashion' more freely. Decide your own style, much like these six characters of "gold-like" noble pride. The greatest adventure starts here.

”

—Official Website Message

LUMINE x JOJO is a special event hosted by Tokyo fashion department shopping center, LUMINE, to promote the premiere of the JoJo's Bizarre Adventure: Golden Wind TV Anime.

LUMINE Shinjuku 1

Taking place from September 21 to October 31, 2018, the campaign features store-wide decorations, with restaurants and shops selling JoJo-related food and merchandise.

A special screening and talk show for the first and second episodes of Golden Wind were held here on September 25th.

Description

LUMINE Collaborations

The campaign is held at four stores in Shinjuku, Tokyo: Lumine Shinjuku 1, Lumine Shinjuku 2, Lumine EST Shinjuku, and NEWoMan Shinjuku. Littered with decorative advertisements, each of the stores hosts other companies and brands offering JoJo-related goods and services; among these include NAIL STATION, papabubble, and Lady Bear.

In addition, restaurants inside LUMINE serve dishes inspired by the anime's title and Italian setting, while a pop-up shop in Lumine EST Shinjuku sells specific Golden Wind merchandise.

Gallery

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