HOWLER Company

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HOWLER Company (HOWLER(ハウラー), Haurā-sha) is the current antagonistic force featured in the ninth part of the JoJo's Bizarre Adventure series, The JOJOLands.

Originally established by Latrato as HOWLER Farms (ハウラー牧場, Haurā Bokujō) in the late 1890s, it eventually developed into an infrastructure development company led by Howler's descendants. The current leader is the sixth-generation head of the family, Acca Howler.[1]

The company owns many plots of lands related to water resources across the state of Hawaii.[2] HOWLER is targeted by Meryl Mei Qi and her team, who aim to steal all their lands.[4]

Summary

HOWLER's logo is stylized with a lower case "h" resembling a wolf howling upward. The company possesses 48 land deeds that are stored within Hawaii's land registry office,[5] owning properties in Oahu, Maui, Kauai, and 300 square kilometers of land on the northern slope of Hualalai. The latter has a market value of $10.6 billion dollars.[6] The sum of their assets is said by Meryl to be worth $50 billion dollars.[7]

Jodio Joestar and his allies become involved with the company upon learning that the Lava Rock comes from HOWLER's property on the slopes of Mount Hualalai, as well as that being the place where Mauka, Charming Man's brother, disappeared under mysterious circumstances.[8][9] It is unknown yet if the members of the company beyond Acca Howler are actually aware of the supernatural properties of this land.

HOWLER is investigated by Congressman White for illegal activities involving the water on their land.[10] These investigations are a popular topic in the media, with the chairman of the company being considered guilty by the general public. Despite HOWLER's claims that they are acting in the name of nature conservation, some believe that the company is involved in money laundering using the land.[11] Although there is no proof of the company's crimes in the public, Howler personally admits to his associates that his actions are villainous, using his wealth to bend land regulations and develop resorts.[3]

HOWLER has been shown to be extremely protective of their land, going so far as to employ Stand users to eliminate individuals who probe too deeply. This includes setting traps on the paper copies of their land deeds with Lulu's Bags Groove,[12] and hiring the investigator Bobby Jean to pursue anyone who opposes them.[13] Even state government officials and police cannot enter their property without permission, regardless of whether people die or disappear on the land, or if hazardous substances from their illegal arms activities are carried offsite by the wind.[1]

Members

HOWLER Members
Legend of Symbols 

★: The character is leader
(✩: Subsequent leader / ✦: Leader of their own faction within the group)
(👻: The character remains as a soul or ghost)
☮: The character has resigned
⚓: The character retired (incapacitated) and/or their fate is unknown

History

HOWLER Farms established in the late 1890s

In the mid-to-late-1800s, a man with the surname Latrato gained the trust and approval of the Hawaiian royal family to search for water on their land in the northern slope of Hualalai. He spent several months digging tunnels horizontally into the slope of the mountain, eventually discovering several underground waterways where rainwater had accumulated in gaps between the volcanic rocks. After Hawaii joined the United States, Latrato's family name was changed to Howler and they established HOWLER Farms on the northern slope of Hualalai. The farm was inherited by the descendants of his family in future generations.[1]

The 1960s began the rise of luxury hotels and villas being constructed for rich people, making it crucial to have a reliable water supply. Consequently, HOWLER Farms's water source attracted major attention and politicians gave the farm favorable treatment. This led to HOWLER Farms becoming a water resource and water-power generation infrastructure company. Eventually, HOWLER Company expanded their business into port rights, transportation, and the arms industry.[1]

It is implied that HOWLER Company had a sudden change in wealth after Acca Howler or one of the previous heads of his family obtained a Lava Rock when he was a child.[14] At some point, Howler collaborated with Dolphin Bank, which lent him a $38 billion loan for his company. They suggested taking the loan for tax purposes, which he used to build the headquarters in Honolulu and lease a private jet. $20 billion of the funds were used to purchase land on Oahu.[15]

Following Dragona Joestar touching the gang's Lava Rock to all of HOWLER's land deeds, the company faces bankruptcy as Congressman White and other congressmen authorize the state government to seize HOWLER's land on Hualalai. Consequently, Mack and other Dolphin Bank employees confront Howler, demanding repayment of their previous loan.[15] Realizing a Lava Rock must be involved, Howler orders Lulu to retrieve the Lava Rock from Jodio and the others, while also relying on her and Bobby Jean to eliminate them.[16]

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