A.P.P.P.

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A.P.P.P. is a Japanese animation studio known for producing the OVA series and film adaptation of JoJo's Bizarre Adventure.

Summary

Since being founded in 1984, the company has worked in collaboration with various companies to create animated films and television series. The company currently remains as a subcontractor for other studios and is credited for co-producing and providing animation assistance.

Super Techno Arts logo

Their properties in North America were licensed and distributed by the subsidiary company called Super Techno Arts, established in 1996.

Works

OVA/ONA

Film

Television

Unused Battle Tendency Storyboards

These Part 2 storyboards found online,[1] were on the English DVD's of the OVA's as a bonus feature where Joseph Joestar's English Voice actor, Michael Bennett, Narrated over storyboards of the events of Parts 1 & 2.[2] Nothing was ever officially confirmed by A.P.P.P. if they were going to use these for something else such as an adaptation.

Controversy

On May 22, 2008, Studio A.P.P.P. and Super Techno Arts permanently halted DVD shipments for the JoJo's Bizarre Adventure OVA after a complaint had been launched against them from Egyptian Islamic fundamentalists, after noticing a scene depicting the villain, Dio Brando, reading a pages from the Qur'an.[3]

May 22, 2008

Dear Muslim audience of "JoJo's Bizarre Adventure",

We, Shueisha and A.P.P.P. Co., Ltd., would like to express our sincerest apology to the Muslim audience of the animation "JoJo's Bizarre Adventure" for the inappropriate scenes  that appear in Part 3. A.P.P.P. Co., Ltd. created the images for this animation, based on the original cartoon book published by Shueisha. Shueisha reviewed the content of the  animation on behalf of the original author.

The animation, "JoJo's Bizarre Adventure," is an adventure fantasy about JoJo and his friends traveling all over the world. We recently discovered that a scene in Episode 6 of the animation offended our Muslim audience. In the scene, JoJo's enemy, Dio, is shown reading a book that contains some text from the Holy Qur'an.

The Holy Qur'an does not appear in the same scene in the original cartoon book published in 1991, and the author did not know that text from the Holy Qur'an was added to the animation.

Immediately after becoming aware of the situation, we investigated how this alteration happened in Episode 6. We discovered the staff added Arabic text to the book, because the scene appears to take place in the Arabic world. Unfortunately, the staff could not read a single word of Arabic, and therefore was not aware that the text they used was a part of the Holy Qur'an. Shueisha and A.P.P.P. Co., Ltd. also overlooked this important detail.

We would like our Muslim audience to know there was never any intention to insult Islam and Muslims. Shueisha and A.P.P.P. Co., Ltd. had no intention to show any disrespect for the Holy Qur'an or to describe Muslims as enemies.

We are continuing to review all episodes of the animation and the cartoon books in "JoJo's Bizarre Adventure" Part 3. Unfortunately, during the first stage of our investigation, we found additional inappropriate scenes. Buildings that look like mosques were illustrated in fight scenes in the animation and the cartoon books.

We would like to express our sincerest apology to Muslims for these incidents. Please accept our heartfelt apology.

We have stopped shipment of "JoJo's Bizarre Adventure" DVDs and the relevant volumes of the books to ensure they will no longer contain these improper scenes. We will not make new copies without correcting these problems.

These incidents have made us more aware of our responsibility to the worldwide audience that enjoys our animation. We will work harder to learn more about Islam and Muslims and to avoid giving misconceptions. Please know that we deeply value our audience and your support.

Sincerely,
Shueisha Inc.
A.P.P.P. Co., Ltd.
Announcement

We firmly believe that some media coverage on this issue has been misleading. We would like to restate that in the scene where a character in the animation reads a book which contains a section of text from the Qur'an, the character is not motivated to murder by the Qur'an itself. Although some media imply a causal relationship, we would like to ensure that the animation in question does not in any way "depict Muslims as terrorists and evil persons," as has been reported.

Trivia

  • A.P.P.P. is abbreviated from Another Push Pin Planning and is pronounced as "A Three P".
  • Super Techno Arts' abbreviated name, STA is derived of the name Stand.

References

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