SIX
SIX Co., Ltd. is a Japanese creative agency known for their work with Hakuhodo in the production of marketing and promotional material for several events related to JoJo's Bizarre Adventure. They've worked with various brands, including Google, Toyota, Pokemon, and Sony.
Summary
SIX was established by Hakuhodo Inc., one of Japan's oldest advertising agencies, in April 2013 and started operations in June 2013. The company was created to be centered around recognized digital creators from Hakuhodo to develop next-generation advertising that goes beyond digital and mass media with its strengths in integrated creative capabilities. Its founding members were six Hakuhodo creators that each were recipients of multiple digital awards from domestic and international advertising festivals.[1][2]
Founding Members
- CEO/Creative Director (Initially): Takeshi Nozoe
- CEO/Executive Creative Director (Currently)
- Creative Director/Interactive Creative Director: Tsubasa Oyagi
- Creative Director/Interactive Creative Director (Initially): Keiichi Motoyama
- Executive Creative Director (Currently)
- Creative Director/Copywriter: Taku Tsuboi
- Creative Director/Music Campaign Director (Initially): Jin Saito
- Executive Creative Director (Currently)
- Creative Director/Interactive Creative Director: Takayuki Hino
JOJO 25th Anniversary Project
Although before the creation of SIX, some of the founding members worked on the promotional material for the 25th anniversary while at Hakuhodo. For the anniversary there was collaborative advertising with Gucci, the development of Remote Romance and its livestreaming function on the Hangouts video chat feature of Google+ for the 2012 JoJo Exhibition, the online tournament JoJo Royale (ジョジョロワイヤル, JoJo Rowaiyaru) held on Google+, the application JOJO EFFECTS for Hangouts on Google+, and more.[3][4]
The work with Remote Romance received a bronze award in the sub category "Best Use of Technology" in the Interactive Lotus category from the 2013 Asia Pacific Advertising Festival (AdFest).[5][6] The work done for the anniversary also received the Grand Prix award from the Kokoku Asahi Prize.[3]
Credits
- Creative Director: Taku Tsuboi (SIX)
- Interactive Creative Director: Keiichi Motoyama (SIX)
- Planner: Jin Saito (SIX)
- Production: TYO, AOI Pro, Hakuhodo i-studio, Taiyo Kikaku
JoJo Wall
JoJo Wall (ジョジョウォール, JoJo Wōru) was a interactive wall based on JoJo's Bizarre Adventure that was created for Jump Festa 2016. The wall would display Stands, characters, or onomatopoeias. When visitors would touch the wall, an effect would occur related to the currently shown subject.[7][8] The 5 subjects were of Soft & Wet, Born This Way, The Hand, Rohan Kishibe, or onomatopoeias used in the series.
For Soft & Wet, the wall would show Josuke Higashikata with his Stand behind him while in the middle of the wall. Along the wall was a numerous amount of Soft & Wet's bubbles. When touched, they would pop and make a sound. This was the most popular production amongst the visitors.[9]
For Born This Way, the wall would show JJL Volume 3 along the wall. When touched, the volume would open and turn to a new page upon another touch. With the turning of the page, Born This Way would appear in reference to its ability to be appear whenever its target opens something.
For The Hand, the wall would be fully blank and when scrapped, would make a sound and erase the scrapped part to gradually reveal a group picture of characters and their Stands from Diamond is Unbreakable.
For Rohan, the wall would display an unfinished version of multiple manga panels. When touched, ink would be thrown into the spot touched on the panel and finish it in replication of Rohan's drip painting technique.
For the onomatopoeias, famous onomatopoeias from throughout the series were displayed all over the wall. When touched, they would move in an animation and make their respective sounds. Takuya Asahida states that the sounds and animation were created after Hirohiko Araki was interviewed about what image he had in mind when he created each onomatopoeia.[9]
Credits
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JoJosapiens
JoJosapiens (ジョジョサピエンス, JoJosapiensu) was an online fan participation project created in commemoration of the opening of the Ripples of Adventure exhibition. The goal of the project was to create the "Ultimate JoJo Human" that would be the user of the eponymously named Stand designed by Araki. The project was a large data collection of more then 17,000 fans that used the average value of data like height, weight, body fat percentage, relationship status, annual salary, and more to create the user.[10][11]
Credits
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JoJo Exhibition
They created the title, key visuals, advertisements, and oversaw SNS promotions for the Ripples of Adventure exhibition.[12][13]
Credits
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Polpo Test
Polpo Test (ポルポテスト, Porupo Tesuto) is a mobile browser game that was released in conjuction with the release of tickets for the Osaka venue of Ripples of Adventure.[14][15][16] The game is a reproduction of Polpo's recruiting test for Passione that requires the person to keep his lighter alight for 24 hours straight.
The game is simply keeping the lighter alight on the browser until the timer reaches 24 hours. However the lighter will go out and fail the test if: the device does not stay upright in a vertical position, the device is tilted more then a certain angle, the device goes into sleep mode, the page is switched to a different one, the browser app is closed and reopened, the browser app is sent to the background, the page is refreshed, the Wi-Fi is disconnected, or the server for the site goes down.[17][18]
The reward for reaching 24 hours is essentially "honor only" but when first released, the game had a test period from October 12, 2018 at 5 PM PST to November 21 at 11:59 PM. During the test period, people who passed the test could have posted the result screen on Twitter and be put into a lottery to receive a Passione badge. 30 winners were randomly selected and would have received a DM from the exhibition's Twitter account in early December.
Passione Badge
Letter sent to winners
Credits
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The JOJOLands
Serialization
For the promotion of the start of The JOJOLands, murals displaying a variety of characters from all nine parts of the series were created.[19] The expansive 30 meter long mural was displayed on a wall at Shibuya Station and the other mural was displayed on stairs at Harajuku Station.[20][21] Videos were also created and shown on the LED screens at Shinjuku Station.[22]
Credits
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Volume 1
For the release of TJL Volume 1, murals showing the main cast and minor characters were created and displayed on walls at Shinjuku Station. It is split into three sections, with the first and third section showing characters in a Hawaiian quilt motif and the middle section showing panels from the volume with a rain motif.[23][24]
Credits
- Planning and Production: Hakuhodo, SIX, Age Global Networks
- Creative Director: Taku Tsuboi (SIX)
- Art Director: Ryota Sakae (Hakuhodo)
- Designer: Asuka Shoji
Trivia
- The name of the company comes from the idea of six degrees of separation and the sixth sense.[25]
- The logo for the company was designed by StormStudios and Peter Curzon.[2]
- The main part of the logo is the number "6" in the golden ratio.[25]
- The "SIX" in the logo stands for: SYNC, IGNITE, and EXPLORE.[25] The words respectively mean: "Sync with the times, Ignite fervor in new fans, and move users forward to explore the next level."[2]
- Taku Tsuboi is a big fan of manga and has a passion for spreading the word about them. His “bibles” are JoJo's Bizarre Adventure and Capeta.[2]
- His favorite manga artists are Hirohiko Araki and Jiro Taniguchi.[26]
References
- ↑ Japanese News Release
- ↑ 2.0 2.1 2.2 2.3 English News Release
- ↑ 3.0 3.1 https://web.archive.org/web/20170107145701/https://sixinc.jp/works/660/
- ↑ https://sixinc.jp/works/660/
- ↑ http://archive.adfest.com/index.php
- ↑ https://adsspot.me/media/digital/google-hangout-remote-romance-97986049ed5d
- ↑ https://web.archive.org/web/20160620071148/https://sixinc.jp/works/498/
- ↑ https://sixinc.jp/works/498/
- ↑ 9.0 9.1 https://marunouchi-tech.i-studio.co.jp/2591/
- ↑ https://web.archive.org/web/20191207162620/http://sixinc.jp/works/1424/
- ↑ https://sixinc.jp/works/1424/
- ↑ https://web.archive.org/web/20191107104131/https://sixinc.jp/works/1445/
- ↑ https://sixinc.jp/works/1445/
- ↑ https://web.archive.org/web/20191107104419/https://sixinc.jp/works/1469/
- ↑ https://sixinc.jp/works/1469/
- ↑ https://natalie.mu/comic/news/303445
- ↑ https://web.archive.org/web/20181014101700/https://jojo-polpotest.com/pc.html
- ↑ https://web.archive.org/web/20181014101427/https://jojo-polpotest.com/
- ↑ https://sixinc.jp/works/3140/
- ↑ https://www.advertimes.com/20230313/article413587/
- ↑ https://jojo-news.com/2023/02/13/train-stations-promote-jojos-bizarre-adventure-part-9-with-murals/
- ↑ https://space-media.jp/news/detail/4815/
- ↑ https://www.advertimes.com/20230914/article433465/
- ↑ https://mag.sendenkaigi.com/brain/202311/up-to-works/027532.php
- ↑ 25.0 25.1 25.2 https://www.cbc-net.com/topic/2013/06/sixinc/
- ↑ http://sixinc.jp/people/562/
