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[[All-Star Battle]] was announced on July 5, 2012 to coincide with the [[25th anniversary]] of the [[JoJo's Bizarre Adventure]] series. Matsuyama played a key role in the game's development as its production director and marketing representative. As the CEO of CyberConnect2, he is well-known for cosplaying characters when promoting the company's video games and was frequently seen at interviews and events dressed as [[Rohan Kishibe]]. Matsuyama notes having wanted to develop the game seven years prior to its conceptualization due to his exposure to the 2006 [[Phantom Blood (PS2 Game)|Phantom Blood PS2 Game]].<ref>[https://web.archive.org/web/20210731185348/https://sgcafe.com/2013/05/jojo-asb-conceptualized-7-years-ago-due-to-phantom-blood/ CyberConnect2 president: JoJo’s Bizarre Adventure All-Star Battle was conceptualized 7 years ago (Archived)]</ref>
[[File:MatsuyamaNoriakiEoH.jpg|thumb|200px|Matsuyama and Niino hosting [[Eyes of Heaven Tournament]]]]
To promote All-Star Battle's release, a NPC-based tournament titled [[All-Star Battle League]] was hosted by Matsuyama, [[Bandai Namco]] producer Noriaki Niino, and comedian [http://www.imdb.com/name/nm2174347/ Kendo Kobayashi]. The three would go on to host a similar [[Eyes of Heaven Tournament|competition]] for the game's follow up, [[Eyes of Heaven]]. Matsuyama continues to act as the "face" of the company and has done several interviews relating to both of the JoJo games developed by CyberConnect2. He has stated that the future of JoJo games produced by the company will ultimately depend on [[Bandai Namco]]' decision. He encourages fans to send their requests to the publisher if they wish for more.<ref>[https://www.youtube.com/watch?v=lZuFNOVWR58 Regarding
==Gallery==
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