LUMINE × JOJO

"'Fashion' more freely. Decide your own style, much like these six characters of "gold-like" noble pride. The greatest adventure starts here."

- Official Website Message LUMINE x JOJO is a special event hosted by fashion department shopping center, LUMINE, to promote the premiere of the JoJo's Bizarre Adventure: Golden Wind TV Anime. Taking place from September 21 to October 31, 2018, the campaign features store-wide decorations, with restaurants and shops selling JoJo-related food and merchandise.

A special screening and talk show for the first and second episodes of Golden Wind were held here on September 25th.

Description
The campaign is held at four stores in, Tokyo: Lumine Shinjuku 1, Lumine Shinjuku 2, Lumine EST Shinjuku, and NEWoMan Shinjuku. Littered with decorative advertisements, each of the stores hosts other companies and brands offering JoJo-related goods and services; among these include NAIL STATION, papabubble, and Lady Bear.

In addition, restaurants inside LUMINE serve dishes inspired by the anime's title and Italian setting, while a pop-up shop in Lumine EST Shinjuku sells specific Golden Wind merchandise.