Higashikata Fruit Company

"There are tons of things in this world you can get for a healthy friend or as a present for a celebration... But when something unfortunate happens or when someone is ill, you only ever send them flowers or fruits. Fruits are special."

- Norisuke Higashikata IV,

The Higashikata Fruit Company (東方フルーツ会社), also known commercially as the Higashikata Fruit Parlor (東方フルーツパーラー), is a Japanese corporation featured in the eighth part of the JoJo's Bizarre Adventure series, JoJolion.

The company imports, trades and sells luxury and high-end fruits. It has been run by the heads of the Higashikata Family for multiple generations.

Description
The Higashikata Fruit Company specializes in selling several luxury fruits based on season, such as grapes and pickled plums. The fruits are incredibly expensive and are sold under extravagant names, such as Versailles and Jirou. The current manager Norisuke Higashikata IV seeks to buy and sell only the best fruits available. The company has a record of every fruit in the world.

The seeking and evaluation of the products the company buys is managed by two of Norisuke's employees. First, his eldest son Jobin Higashikata frequently travels overseas to seek the best fruits to import and conclude deals. Secondly, a secret plant appraiser works with Norisuke in order to evaluate the commercial values of his plants.

The Fruit Company's primary business is a fruit shop situated in the commercial district of Morioh. In here, Norisuke retails the fruits he's bought. In order to get rid of unsold fruits and make his customers more loyal, he offers them desserts in the fruit parlor situated above his shop. Norisuke chose the spot of his shop specifically in order to attract the shoppers of the commercial district.

The Fruit Company also grows its own fruits, with one known field of orchards being situated in the Higashikata Family's property. They possess an underground facility used to research and store fruit trees.

Unbeknownst to Norisuke IV, the Fruit Company is a cover for the Locacaca Organization, who with Jobin's cooperation, introduces Rock Humans and the Locacaca in Japan under the guise of miscellaneous orders.

History
The Higashikata Fruit Company was founded by Norisuke Higashikata I after the legendary Steel Ball Run race, using his prize money of 6 million yen to establish his company. Johnny Joestar worked with his father-in-law in the company as he was noted to have contributed to the importation of foreign fruits in Japan. The company led to the increase in wealth of the Higashikata Family, and it is currently run by Norisuke Higashikata IV, Norisuke I's great grandson.

Norisuke IV was responsible for the creation of the fruit shop in Morioh. However, Tsurugi Higashikata claims that it was Jobin's business acumen that made it so popular. After Mitsuba married Jobin, she became a model for the Higashikata Fruit Company's ads. She had support from the whole family and her modeling helped with sales as well.

At one point in the past, Jobin was recruited by the Rock Humans and from then the business was secretly used as a cover for the trade of the Locacaca.