LUMINE × JOJO

"'Fashion' more freely. Decide your own style, much like these six characters of "gold-like" noble pride. The greatest adventure starts here."

- Official Website Message

LUMINE × JOJO was a special event hosted by fashion department shopping center, LUMINE, to promote the premiere of the JoJo's Bizarre Adventure: Golden Wind TV Anime. Having taken place from September 21 to October 31, 2018, the campaign featured store-wide decorations, with restaurants and shops selling JoJo-related food and merchandise.

A special screening and talk show for the first and second episodes of Golden Wind was held here on September 25, 2018.

Summary
The campaign was held at four stores in, Tokyo: Lumine Shinjuku 1, Lumine Shinjuku 2, Lumine EST Shinjuku, and NEWoMan Shinjuku. Littered with decorative advertisements, each of the stores hosted various other collaborating companies and brands that offered JoJo-related goods and services; among them included NAIL STATION, papabubble, and Lady Bear.

In addition, restaurants inside LUMINE served dishes inspired by the anime's title and Italian setting, while a pop-up shop in Lumine EST Shinjuku sold specific Golden Wind merchandise.